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branding

09/02/2017 / By Russel Davis

The more lonely you feel, the more likely you are to purchase brands that feature FACES (like KFC)

Consumers were more inclined to choose brands that use faces in their imagery, a study in the European Journal of Social Psychology revealed. The research also showed that this effect was even more pronounced when consumers feel lonely. The researchers said this was due in part to the consumers’ fundamental need to form and sustain relationships. The lack of certain […]

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