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brand loyalty

02/21/2018 / By Edsel Cook

Americans aren’t brand loyal when it comes to groceries: Research of consumer buying habits reveals a willingness to visit multiple stores

There’s no such thing as ‘brand loyalty’ or ‘store loyalty’ for Americans when it comes to groceries. The findings of a St. Louis-based research team suggested we’re willing to visit up to ten different grocery stores just to get that desert topping or Granola bar we want, reported a ScienceDaily article. Business school researchers from different […]

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