Advertising
01/26/2018
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By Michelle Simmons
Experts warn that kids who watch TV see more ads for junk food, consuming on average 500 more snacks per year than kids who don’t
Indeed, advertisements influence the mind. Experts discovered that children and teens who watched over three hours of TV commercials a day consumed more unhealthy foods compared to those who only saw only a few TV ads. The research team based the study on a YouGov survey, which involved more than 3,000 participants who were 11 […]
09/02/2017
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By Russel Davis
The more lonely you feel, the more likely you are to purchase brands that feature FACES (like KFC)
Consumers were more inclined to choose brands that use faces in their imagery, a study in the European Journal of Social Psychology revealed. The research also showed that this effect was even more pronounced when consumers feel lonely. The researchers said this was due in part to the consumers’ fundamental need to form and sustain relationships. The lack of certain […]
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